Technical codes

1) Shot size

2) Long shot

3) Mid shot

4) Close u

5) Extreme close up

Lighting

Low Key – Dramatic, moody

High Key – Bright and exciting

Low contrast – Not many different colours, everyday

High contrast – Dramatic, volatile

Deep – Look at everything

Selective – Looks at most important subject

Soft – When edges blur together

REMEMBER: Keep the actual image separate from the interpretation of it.

Denotation – What is literally in the picture

Connotation – Different interpretations which might be associated

Genre

We have genre because it gives the producer a list of ingredients which he/she can use to make an effective product.

Audience expectations need to be met with genre in order for it to be successful.

Critics and analysts use genre as a basis for comment

Within Genre there is always the following components;